Google Ads

Connect Google Ads to your Workspace to build performance reports and dashboards, check how campaigns are spending, and pause, enable, or rebudget campaigns — without opening the Google Ads interface.

What Luo can do

Accounts — list the Google Ads accounts you can access, and read each account’s name, currency, time zone, and whether it’s a manager or test account
Manager (MCC) accounts — work with client accounts you reach through a manager account
Campaigns and ad groups — list campaigns with their status, channel type, and daily budget, and list ad groups, optionally for one campaign
Performance — impressions, clicks, CTR, average CPC, cost, conversions, and conversion value per campaign, for periods like today, yesterday, the last 7 or 30 days, this month, or last month
Custom reports — anything else in your account, such as keyword performance or custom date ranges, using Google Ads Query Language (GAQL)
Status — pause or enable a campaign or ad group
Budgets — change a campaign budget’s daily amount

Luo asks for your confirmation before it pauses or enables a campaign or ad group, or changes a budget, because these change live ad serving and spend. You can choose to always allow each kind of change for a specific Google Ads account.

What Luo can’t do

Luo can’t create campaigns, ad groups, ads, keywords, audiences, or conversion actions, and can’t remove anything. It can only change the status (enabled or paused) and budgets of campaigns and ad groups that already exist — do everything else in Google Ads.

How to connect

Sign in with a Google account that has access to your Google Ads accounts. Google’s consent screen asks for full access to Google Ads, because that’s the only permission Google offers — Luo itself is limited to the actions listed above.

Good to know

Budgets are daily. If several campaigns share one budget, changing it affects all of them.
Amounts are in micros. Google Ads reports money in millionths of the account currency (5000000 is 5.00). The assistant converts these for you.
Account IDs work with or without dashes. 123-456-7890 and 1234567890 both work.